PRIVACY POLICY

This Policy provides the essential information about the purposes and methods of processing, and about the security, of your personal data as a user of the website: gorvita.pl By reading this Privacy Policy you will learn who the controller of your personal data is, what personal data is collected by the Website, for what purposes it is used and how it is protected.

§1. Basic information.

  1. The controller of your personal data is: P.P.U.H GORVITA mgr Paweł Domek, Szczawa 106, 34-607 Szczawa, VAT ID: 737-000-64-41  
  1. You can contact the Controller via:
  1. e-mail: biuro@gorvita.com.pl
  1. telephone: 183324181

§2. Principles of data processing.

  1. The Controller processes personal data in accordance with the following principles:
  1. on a legal basis and in accordance with the law (lawfulness);
  1. fairly and honestly (fairness);
  1. in a manner transparent to the data subject (transparency);
  1. for specific purposes and not “just in case” (minimisation);
  1. no more than is necessary (adequacy);
  1. with due care for the accuracy of the data (accuracy);
  1. no longer than is necessary (storage limitation);
  1. ensuring appropriate security of the data (integrity and confidentiality).

§3. Purposes, legal bases and scope of data processing.

  1. We will process your data:
  1. for contact purposes, in order to reply to a message you send us directly by e-mail, through the form, through a social media channel or in response to telephone contact, on the basis of the legitimate interest of the Controller in providing you with a reply;
  1. for marketing purposes, solely on the basis of the consent you have given;
  1. for information purposes, in order to provide you with important information about the services you use through our Website;
  1. for purposes connected with running our company profile on social media (such as Facebook / Instagram) under the rules laid down by the owners of the given medium (platform), and with informing you there about our products, promotions and other news about our business, which we consider to be our legitimate interest;
  1. for technical purposes using cookies (technical cookies), on the basis of the legitimate interest of the Controller in the correct operation and functioning of the Website;
  1. for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
  1. for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
  1. for the purpose of archiving telephone numbers, messages and e-mails, on the basis of the legitimate interest of the Controller in protection against claims;
  1. for the purpose of analysing anonymous information. This is information collected through our Website, such as: information about the browser, operating system and device, the time spent on the site, movement between pages, clicks on links, approximate location, age range and gender. This information is anonymised and is collected through our partners’ advertising and analytics systems. It does not allow identification of, or attribution to, a specific user. We use this information for marketing, analytical and statistical purposes.

  1. We process your data to the following extent:
  1. if you send us a message by e-mail, through the form or through a social media channel, or provide information by telephone, we will process the data contained in that message. Providing us with data in this way is voluntary. You may ask us at any time to delete this data;
  1. if you like a post, leave a comment, write to us, react or otherwise join our social media profile (e.g. Facebook, Instagram), we will process the data you have provided on the given medium and to which we have access. To end the processing, you can unsubscribe from our profile;
  1. the remaining data we process is your IP address and other data stored in cookies. It is you who decides to what extent we may use cookies containing your data. Providing us with data in this way is voluntary. You may change your preferences at any time. You can do so in your web browser or by deleting the stored cookies originating from our Website;
  1. the use of APIs (application programming interfaces) supplied by external partners in order to integrate various functionalities, such as maps, analytics, advertising services or social media. The use of these APIs may result in additional cookies being created, or existing cookies being used, in order to process user data. External partners may store and process this data in accordance with their own privacy policies.

§4. We do not carry out automated profiling on the Website.

 

  1. On the Website we do not use automated profiling to create marketing campaigns based on measuring user activity, which would allow us to direct advertising material of our choosing to a precisely identified user.
  1. Although we use our partners’ advertising systems (Facebook, Google), the information and data they obtain about your activity on the Website, on the basis of which we can create marketing campaigns, do not constitute automated profiling, because on their basis we are not able to take a decision in relation to you as a specific user (e.g. showing you a particular advertisement). We can create advertisements only for groups of users, on the basis of general statistical data provided by our partners. We are not able to cause a specific user to see an advertisement of our choosing on the basis of activity data.
  1. You will find more information about how our partners profile users and create audiences in their privacy policies, in the paragraph below.

§5. Data recipients and the intention to transfer data to countries outside the EEA or to an international organisation.

  1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
  1. state authorities and other public institutions, to the extent that obligations to provide data arise from the law in force in the territory of the Republic of Poland, for purposes connected with fulfilling the legal obligations incumbent on the controller, such as the pursuit of legal claims, the fulfilment of tax obligations and other proceedings governed by the relevant legislation;
  1. the supplier of the Website software (hosting, server, domain);
  1. the entity providing development support for the Website;
  1. the entity providing marketing support for the Website and managing the Social Media channels;
  1. the supplier of software for storing data and documents in the cloud;
  1. the supplier of software for managing cookies and the scope of the data processed;
  1. if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners (Facebook, Google);
  1. if you have consented to analytical cookies, your data stored in cookies will be processed by the entity supplying the software for analysing traffic on our Website (e.g. Google Analytics).

  1. Your data is not transferred to countries outside the EEA or to international organisations, except where data is processed by the following entities:
  1. Google Inc., with its registered office in the USA, in respect of website traffic analytics in the Google Analytics system and the provision of additional functions (such as Google Maps, Google Search Console) connected with the correct functioning of the Website and the display of search results. See how Google processes and protects your data. This browser add-on will allow you to manage the scope of, and the level of access to, the data collected by Google Analytics;
  1. Google Inc., with its registered office in the USA, in respect of advertising and the measurement of its effectiveness in the Google Ads system. See how Google processes and protects your data;
  1. Facebook Inc., with its registered office in the USA, in respect of account management and access to data on social networking services (Facebook, Instagram), and of advertising and the measurement of its effectiveness in connection with the installation of the Facebook pixel and the Conversions API on the site. See how Facebook processes and protects your data;
  1. Google Inc., with its registered office in the USA, in respect of virtual drive software used to store company documentation (documentation of the customer and contractor service process, and GDPR documentation). See how Google protects your data;
  1. Google Inc., with its registered office in the USA, in respect of handling YouTube videos embedded on the site. Google collects data on your preferences and on activity connected with watching videos, which may affect the advertisements displayed to you and the shape of your playlists. See how YouTube looks after the privacy of your data.  

§6. Data retention period.

  1. We are not able to specify a single period for which we will process your data.
  1. If you provided us with your data in a message sent by e-mail, by telephone, through the form or through the social media on which we have our company profiles, we will process your data until you request the deletion of that data or object to the processing, and also where we consider that the legitimate interest of the Controller has been fulfilled.

§7. Users’ rights.

  1. In connection with the processing of your data, you have the following rights:
  1. to access the content of your data, and the right to rectify it, erase it and restrict its processing;
  1. the right to data portability;
  1. the right to object;
  1. the right to withdraw your consent to the processing at any time and in any form, unless the data is processed for the purpose of the performance of a contract by the Controller, for the purpose of the Controller fulfilling legal obligations towards state institutions, or for the purpose of pursuing the legitimate interests of the Controller.
  1. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (at the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw, Poland).
  1. You will find more information on the protection of personal data on the website of the Personal Data Protection Office: www.uodo.gov.pl

§8. Information about cookies.

  1. We use cookies on our website.
  1. We have installed a plug-in on the Website that allows you to manage the scope of the processing of your personal data through cookies yourself. This plug-in complies with the latest Consent Mode v2 requirements, which ensures a high level of personalisation and privacy protection. The author of the plug-in is a certified Google partner, which confirms the application of best practices and standards in managing user data and cookies. Thanks to this functionality, you can adjust the data processing settings to your own preferences in a simple and intuitive way.
  1. Cookies are small text files stored on users’ devices while browsing the Website. They are used to make our Website easier to use, to improve the quality of our services and to enable the analysis of traffic and user behaviour.
  1. Cookies may be permanent or temporary (session cookies). Permanent cookies are stored on the user’s device for a specified time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
  1. We use first-party cookies and third-party cookies. First-party cookies are used to ensure the correct operation of the Website, to personalise content, to save user preferences and to analyse statistics. Third-party cookies are used by external analytics and advertising tools and for integration with social media.
  1. Users have the right to control and limit the way cookies are used on our site. Most web browsers allow cookies to be managed, including blocking, restricting or deleting them. Detailed information on managing cookies can be found in the user’s browser settings.
  1. Please note that disabling or restricting cookies may affect the functionality of the Website and the quality of the services provided.
  1. We use various types of cookies on our site in order to adapt better to users’ needs and to ensure the best possible experience of the Website.
  1. Technical cookies: These are necessary for the correct functioning of the Website. They make it possible to maintain the user’s session, handle forms, remember preferences and ensure the security of the Website.
  1. Marketing cookies: These allow advertising to be personalised and remarketing activities to be carried out that are tailored to users’ interests and preferences. They are also used to measure the effectiveness of advertising campaigns and to optimise advertising content.
  1. Analytical cookies: These are used to collect information about how users use the Website, such as the number of visits, the pages visited, the time spent on the site and the source of traffic. The data obtained helps in analysing and optimising the Website, improving how it works and adapting content to users’ needs.

§9. Why do we use cookies?

  1. Comfort of using the Website: cookies can significantly improve how comfortable a website is to use.
  1. Content personalisation: cookies make it possible to adapt the content displayed to the user’s preferences and interests, which makes the site more attractive and useful.
  1. Remembering settings: thanks to cookies, the site can remember the settings chosen by the user, such as language, layout or colour scheme, which makes using the service faster and more convenient.
  1. Logging in: cookies make it possible to store information about a logged-in user, which allows easy switching between different sections of the Website without having to log in again.
  1. Maintaining the session: thanks to cookies, the site can track the user’s activity across different subpages, which makes it easy to return to recently visited sections or to continue unfinished actions, such as filling in forms.
  1. Performance optimisation: cookies can be used to analyse traffic and user behaviour on the site, which helps to optimise its performance and to deliver high-quality content.
  1. Advertising: cookies make it possible to display personalised advertisements that are matched to the user’s interests and needs. As a result, advertisements are less intrusive and more relevant.
  1. Integration with social media: cookies allow integration with social networking services such as Facebook, Twitter or Instagram, which makes it easy to share content and to use additional functions such as commenting or liking.

§10. Functions of technical cookies.

  1. Maintaining the user’s session: technical cookies make it possible to maintain the user’s session while moving around the site, which allows movement between different sections of the Website without having to log in again or enter the same information.
  1. Remembering the user’s preferences: thanks to technical cookies, the site can store information about users’ preferences, such as the chosen language, font size, colour settings or other personalisation elements.
  1. Handling forms: technical cookies support the operation of forms on the site, such as login, registration or contact forms, ensuring the correct processing of the data entered by users.
  1. Optimising the performance of the Website: the use of technical cookies makes it possible to monitor the performance of the Website and the loading speed of individual elements, which allows optimisation and improvement of the quality of the services provided.
  1. Security: technical cookies help to ensure the security of the Website and its users, for example by verifying users’ identity, detecting attempted break-ins or protecting against CSRF (Cross-Site Request Forgery) attacks.

§11. Functions of analytical cookies.

  1. Measuring traffic on the site: analytical cookies make it possible to monitor the number of visits, unique users and page views, which gives a general picture of the popularity and performance of the Website.
  1. Analysing user behaviour: thanks to analytical cookies it is possible to collect information about how users move around the site, for example the time spent on individual subpages, navigation paths and the places where they leave the Website.
  1. Conversion optimisation: analytical cookies help to identify the elements of the Website that affect how effectively business goals are achieved, such as registration, placing an order or completing a contact form.
  1. User segmentation: the use of analytical cookies makes it possible to group users according to various criteria, which allows content and offers to be better adapted to the needs of individual segments.
  1. A/B testing: analytical cookies are used to carry out A/B tests, which involve comparing two versions of a website to check which of them better meets the assumed goals. These tests help to optimise the appearance, functionality and content of the Website.

§12 Functions of advertising cookies.

  1. Personalised advertising: marketing cookies make it possible to display advertisements matched to the user’s interests, preferences and browsing history, which makes them more attractive and effective.
  1. Remarketing: thanks to marketing cookies it is possible to track users who have visited the Website but have not made a purchase or taken another action, and to direct advertisements to them again in order to encourage them to return to the site and complete the transaction.
  1. Measuring the effectiveness of advertising: marketing cookies make it possible to monitor the results of advertising campaigns, such as the number of clicks, conversions or impressions, which makes it possible to optimise the marketing strategy.
  1. Managing advertising across multiple channels: the use of marketing cookies facilitates the coordination and integration of advertising activities carried out in different channels, such as search engines, social media or partner websites.
  1. Testing and optimising advertising content: marketing cookies are used to carry out A/B tests and other methods of analysis, which make it possible to assess which messages, formats or creative approaches are the most effective and engaging for users.

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In the event of any discrepancies between the Polish and English language versions, the Polish version shall prevail.